In Jungian psychology, the persona is the mask we wear to meet the world: the part of ourselves shaped by social expectations, roles, and appearances. It helps us adapt and function, allowing us to belong, perform, and communicate. But when we become too attached to the persona, we begin to mistake the mask for the self. Creative practice often engages the persona, whether through stylisation, self-presentation, or identity performance. Artists may consciously play with masks, or unconsciously reveal them. In this space, we are invited not only to question what we show but to explore what we hide. The persona is not false, but it is incomplete.