Active imagination and amplification are two foundational practices in Jungian artmaking. Active imagination is a method of engaging consciously with the unconscious. It invites us to enter a visual or symbolic dialogue, not by analysing or interpreting too quickly, but by responding to what appears. Amplification is the process of exploring a symbol more deeply by following its associations. Jung used amplification to expand on images from dreams or artworks, linking them to myths, religious motifs, alchemical texts, and personal feelings. In creative work, amplification helps deepen our relationship with the image without reducing it to explanation.